IDC Digital Business
Forum 2017


A rocket will never be able to leave the Earth’s atmosphere.
New York Times

How The Digital Era
Influences The Business
Across Sectors?

Executing change and transformation and improving business processes represent the top strategic priorities of CIOs in Central and Eastern Europe, according to an IDC survey conducted among chief information officers attending IDC's CIO Summits throughout 2016. As the survey makes clear, CIOs are gearing up to drive their organizations’ digital transformation (DX) in the coming years.

All the elements for underpinning digital transformation are in place. Investment priorities are geared to new technologies, budgets have been assigned, and perhaps most importantly:

  • more than 70% of CIOs see their role as shifting from that of an operational officer to DX officer/agent of innovation
  • more than 50% of CIOs in CEE will increase their IT budgets this year to reflect the need for DX spending

IDC Digital Forum event series 2017 is an information-sharing and networking platform for CxOs and line-of-business (LoB) executives from leading local organizations. Attendees will engage in challenging debates and cutting-edge knowledge sharing with IDC analysts and industry thought leaders regarding the opportunities that digital transformation provides for gaining competitive advantage.

The Dawn of
the DX Economy

No industry or company is immune to the potential disintermediation of their business model by new and disruptive players and technologies. Innovation will define competitive advantage in the digital era, and many large enterprises in Europe such as Barclays, Tesco, BBVA, and Airbus are investing in and building out innovation hubs to incubate and experiment with new technologies to drive their vision of the future. And strong technology leadership will be required.


April 25
June 1
June 7
June 16
November 30

Why Partner With IDC
For 2017 Roadshow

In the world of digital transformation, there are resisters, explorers, players, transformers, and disruptors.

Where Is Your Business?

If you have not already developed a digitally enhanced, customer-focused strategy, now is the time to begin.
If you are taking a case-by-case approach to building your digital initiatives, now is the time to advance.
If you are struggling to scale your digital initiative across your organization, now is the time to move forward.

Audience Profile

Line-of-business (LoB) buyers now fund 61% of IT projects. The coming together of business professionals and CIOs is timely in our hyper-disruptive era to move organizations towards digital transformation.

The Forum agenda is designed to allow different influencers and decision makers to effectively engage the new LoB buyers in the digital age.

Target Audience

  • LoB Heads
  • Head of Operations
  • Head of Finance
  • Head of Marketing
  • Head of Strategy
  • Head of Digital
  • Head of eCommerce
  • Head of Multi-Channel
  • Head of Innovation
  • Head of Transformation
  • CIO, Head of IT
  • Head of IT Strategy
  • Head of IT Planning

If you think digital transformation is a hard process to tackle, think again. IDC is leading the way in advisory services for digital transformation and we are ready to help you now.

IDC predicts

By 2020, half of the Global 2000 enterprises will see the majority of their businesses depend on their ability to create digitally-enabled products, services and experiences.
In line with the above, IDC research shows that 89% of European organizations view Digital Transformation as central to their corporate strategy.
By 2017, revenue growth from digital products and services is 2x that from the traditional product portfolio.
By 2019, worldwide spending on Digital Initiatives will reach $2.2 trillion, almost 60% more than in 2016.
By 2021, one-third of CEOs and COOs of Global 2000 Companies will have spent at least five years of their career in a technology leadership role.

Want more information?
Contact us!

Contact photo Dana Vaníčková
Conference Director
+420 731 503 232
Contact photo Dalibor Šidlo
Sales Director
+420 724 557 231

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.
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